The Data Is In. We Optimized Black Friday Weekend!

By Eric J. Hansen

November 30, 2018


Another exciting Black Friday and Cyber Monday are in the books! Kicking off the longest holiday shopping season in awhile, U.S. shoppers broke records yet again. Notably, 54% of purchases were made on phones, $2.1 billion was spent on buying smartphones, and just like 2017, Cyber Monday overpowers Black Friday as the biggest shopping day of the year. Here at SiteSpect we saw some records as well. We delivered fast, optimized experiences during the critical weekend. Further, we saw some huge growth ourselves and are proud to share.

black friday infograph sitespect

Black Friday Growth From 2017

Visits up 47%
Campaign assignments up 14%
Reports created up 29%
159% more metrics created

Cyber Monday Growth From 2017

Visits up 57%
Campaign assignments up 19%
Reports up 33%
133% more metrics created

Total Growth for Friday – Monday From 2017

Visits up 28%
Campaign assignments up 8%
Reports created up 20%
118% more metrics collected

At this time of year, you simply can’t afford a site crash, slow content delivery, or inconsistent experiences across devices. We were able to handle more traffic than ever and give our clients’ holiday shoppers their best Black Friday and Cyber Monday experiences yet.

To learn more about SiteSpect, visit our website.



Eric J. Hansen

Eric J. Hansen

Eric J. Hansen is the Founder and CTO of SiteSpect. He previously served as founder and CEO of the web development agency World Machine and has over 20 years experience in software development and project management. He is based in Boston.

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