Posts Tagged ‘a/b testing’
Why You Need a Clear A/B Testing Hypothesis for Every Experiment
The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies on testing, analyzing data, and iterative learning to confirm what really works best for users. Following this practice, your team could find unexpected opportunities for…
Read MoreCRO Metrics That Matter: How to Measure and Prove ROI
Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their initiatives with clear, concrete CRO metrics. If your team has ever wondered when it’s time to conclude a test, or if you’ve found yourself questioning…
Read MoreGet Inspired: Top A/B Testing Examples
Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use a test prioritization framework, your team might not always know which experiment to run next. While any test could reveal meaningful results, we all could…
Read MoreHow To Increase Customer Loyalty With Hybrid Experimentation
When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one of the best ways to collect concrete data on user needs is through experimentation. A/B testing has become an indispensable tool for many organizations to…
Read MoreIntroducing The New SiteSpect UX
We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update; it represents a commitment to empowering product owners, marketers, developers, and CRO specialists to achieve their testing and transformation goals more efficiently, confidently, and collaboratively.…
Read More4 Hybrid A/B Testing Myths That Could Be Holding You Back
As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to find new ways to stand out from your competition. Running A/B tests more efficiently and effectively can help your team maintain an edge and make…
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