Posts Tagged ‘a/b testing’
SiteSpect Named Market Leader in A/B Testing Software Customer Success Report
We are pleased to share that SiteSpect has been named a Market Leader in the A/B Testing Software category for the Summer 2021 Customer Success Report published by FeaturedCustomers. FeaturedCustomers, a customer success content marketing platform, evaluated all the potential A/B testing software companies on its platform and ultimately included 21 companies in the report.…
Read MoreThe Future of Marketing: What to Expect in a Cookie-less World
With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…
Read MoreHow SiteSpect Benefits Marketers
As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential. A/B testing and optimizing your marketing efforts is the key…
Read MoreHow to Optimize Your Product Recommendations
Product recommendations are an excellent way to optimize the customer experience and drive conversions. They allow you to create an in-store experience for your online customers all while boosting metrics like average order value and revenue. However, it’s important to remember that product recommendations aren’t one-size-fits all; what works for one online business might not…
Read MoreOur 2021 Product Vision
The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to: Access more-powerful web optimization tools. Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…
Read MoreCommon Mistakes in A/B Testing: Testing Too Small
Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we get to settle those debates once and for all: should the Buy Now button be green or blue? What’s the best phrase to convey our…
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