Last week we had the pleasure of hosting a European Customer Advisory Board in the Olympic Stadium in Berlin, Germany. SiteSpect customers from around Europe, like de Bijenkorf, Idealo, Schiphol, Breuninger and DPGmedia attended to share digital optimization strategy learnings, challenges, and successes. Presentations focused on creating an A/B testing culture, quality research as an important basic part of your CRO program, personalization, a future without browser cookies, and product recommendations. Members of our product management team also spoke about SiteSpect’s product vision and future development.
Learning from SiteSpect Users
While each organization has experience with similar challenges, the approach to solving them and excelling for their customers varies greatly — so the opportunity to learn from other brands proved immensely valuable. For example, while we all face a digital future with diminished (or no) cookies, it impacts each brand differently. All of the attending brands have a login component on their websites, however, some sites require logins for service or purchases, while others offer it as an option. This presents different questions when it comes to optimizing the user experience. Some challenges were technical, and some had more to do with ethics and best practices.
We also discussed hypotheses, and how having a good hypothesis is an essential element of a successful A/B test. But this is often overlooked or not well determined. But by sharing cases and experiences, brands were able to see different ways to tackle the same challenges.
Part of the benefit of working with SiteSpect is our focus on our customers and what they need. Events like this directly shape our product roadmap and support structure. While each brand learns from each other and improves their own optimization program, it also helps us to continue to be a customer-centric organization. Maarten Plokker, Managing Director at SiteSpect Europe says, “We are excited to have hosted our Customer Advisory Board event with our great customers at this unique historical venue, and I enjoyed the very rich meeting filled with shared optimization successes, challenges and solutions. We are proud to be affiliated with such digital leaders and our level of partnership we developed with every single one of our customers. Thanks to the valuable input during events like this, SiteSpect continues to successfully innovate and develop our roadmap purely based on our customer input.”
In the coming year, customers can expect updated machine learning capabilities for product recommendations, including improved 1:1 personalization; UX updates for workflow, many Visual Editor enhancements; new in-session behavior triggers; and CDN Edge deployments, as well as on-premise and EU Cloud options for product recommendations.
To learn more about SiteSpect, visit our website.
About Maarten Plokker
Maarten Plokker is Managing Director of SiteSpect Europe, delivering the best in optimization to organizations across the continent. He is based in the Netherlands and has over 10 years experience in Sales and Account Management.