SiteSpect Blog
Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture
By SiteSpect Marketing · March 10, 2014
A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with SiteSpect’s view…
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: The Ask
By SiteSpect Marketing · January 16, 2014
Up until this point, you have been gathering a lot of information and sharing some of that information with colleagues. In this phase, you have to convince… and ask for…
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Collaboration
By SiteSpect Marketing · January 16, 2014
Moving on to the next step in getting executive buy-in for your A/B testing program, you may have a significant amount of data about A/B testing from the research phase…
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Research
By SiteSpect Marketing · January 16, 2014
This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for A/B testing and will help in the later…
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Selecting Executive Stakeholders
By SiteSpect Marketing · January 16, 2014
Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations,…
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program
By SiteSpect Marketing · January 16, 2014
The first step to a successful website A/B testing program is ensuring that you have buy-in from your executives. However, executive buy-in is important not just for getting your A/B…
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