SiteSpect Blog
How to Turn Research Insights Into Test Ideas
By SiteSpect Marketing · June 8, 2023
Test ideation is a sore spot for many teams. You’d be surprised at how many go off of gut feelings and “we think,” “we feel,” and “we believe” statements. Usually,…
A/B Testing Mistakes and How to Avoid Them Part 5 – Not Segmenting Data
By Kevin Plankey · June 5, 2023
Data analysis is the crux of A/B testing and optimization. But many of us who do A/B testing and optimization aren’t data analysts by trade; we’re learning as we go….
A/B Testing Mistakes and How to Avoid Them Part 4 – Thinking Small
By Kevin Plankey · May 24, 2023
Optimization teams, especially new ones, A/B test aspects of their digital properties that have been frequent subjects of debate, like button colors, calls to action, and hero images. These tests…
Employee Spotlight: Adam Woodworth, Principal Software Engineer
By SiteSpect Marketing · May 23, 2023
SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….
A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time
By Kevin Plankey · May 18, 2023
When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want…
Digital Transformation = Survival: Two Customer Stories
By Mike Fradkin · May 11, 2023
In two minutes, how many businesses can you name that are out of business today, but were thriving when you were younger? I’ll give you time to think. Did brands…
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