SiteSpect Synopsis: Building Better Customer Relationships

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these experiences a step further and building authentic relationships with their customers.  According to Gallup, companies that provide an emotional connection with their customers outperform the…

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SiteSpect Synopsis: Building Customer Loyalty in 2021

Woman using cell phone with 5 gold star customer satisfaction graphic

Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit. Loyal customers not only mean recurring revenue for your business, but they also tend to spend more per purchase and have a higher lifetime value. …

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