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Choosing an optimization solution suite provider is a daunting task. Especially, if you’re new to the landscape. When vetting solutions, you don’t always know the right questions to…
Auburndale, MA, Release: August 1, 2022. Today, SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report.…
There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they…
As an optimization practitioner, you have a critical role in monitoring and delivering key strategies and initiatives for website success. Whether you work for an agency or a…
A/B testing is all about understanding change in user behavior through sampling and comparing user journeys through metrics. Best practices around A/B test configuration, sampling, measuring, segmenting, and…
Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize…