SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines
Auburndale, MA, Release: August 1, 2022. Today, SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report. According to Gartner, “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases:
- Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance.
- Digital Commerce: Tailoring content, offers, recommendations and experiences across digital sales channels.
- Service and support: Using customer insight, journey context and user feedback to customize online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.”
SiteSpect’s VP of Product Management, Paul Bernier, says “We believe our platform performed well in all three use cases, and especially for marketing. We’re proud to be considered a Niche Player in this Magic Quadrant report.”SiteSpect’s personalization platform allows you to offer the right experience to the right user at the right time through AI-powered contextual and behavioral targeting.
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To learn more visit: Personalized and Targeted Audience Segmentation | SiteSpect
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About SiteSpect, Inc.
SiteSpect is leading the advancement of customer experience optimization solutions for the world’s most successful businesses. Top brands such as Cabela’s, Mattel, PetSmart, U-Haul, and Urban Outfitters have leveraged SiteSpect’s technology and expertise to grow their businesses. SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines. For more information, visit https://www.sitespect.com/.