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A/B Testing for Mobile and OTT Apps API Digital Transformation Engine User experience optimization, data collection, experimentation, and personalization is no longer limited to phones, tablets, and personal…
Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes…
There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two…
Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation…
All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the…
SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product…