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Getting a Jumpstart on Optimization Planning

March 1, 2013
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This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how…

Building a Website A/B Testing and Optimization Program: Implementation (Part 2)

January 23, 2013
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A common disappointment among companies deploying A/B testing and optimization technology stems from A/B tests that fail to produce the type of gains expected. Seemingly without rhyme or…