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This time of year is big business for retailers. According to the National Retail Federation (NRF), the revenue derived from back to school sales is projected to reach…
If you’re overseeing an A/B testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most…
Love it or hate it, the approach of November means it’s about time for businesses to buckle down and optimize for the holidays. Whether you already feel the…
You think you have a great website, but do you? If you are not optimizing your site via A/B testing and multivariate testing and behavioral targeting, you are…