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3 Quick Test Ideas to Optimize Your Site For Back to School Season

August 8, 2019
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This time of year is big business for retailers. According to the National Retail Federation (NRF), the revenue derived from back to school sales is projected to reach…

The Power and Importance of Micro Conversions

November 12, 2018
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If you’re overseeing an A/B testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most…

A/B Testing Next Day Delivery Messaging

October 11, 2018
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What’s the best way to inform customers about next day delivery? This question drove the case study below, and the answer drove revenue in a big way. The…

A/B Testing Urgency Messaging Across Four Domains

October 2, 2018
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This university website had featured landing pages with program information for years. However, they wanted to provide more helpful information to prospective students right off the bat (and…

Seasonal Conversion Rate Optimization: Don’t Make These Five Mistakes

September 21, 2018
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Love it or hate it, the approach of November means it’s about time for businesses to buckle down and optimize for the holidays. Whether you already feel the…

A Marketer’s Cheat Sheet for Web Optimization

August 28, 2018
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You think you have a great website, but do you? If you are not optimizing your site via A/B testing and multivariate testing and behavioral targeting, you are…