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The Yellow Brick Road to A/B Testing Greatness

September 10, 2015
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Landing Page, UX, and Product! Oh my! Dealing with competing A/B testing strategies can make you feel like Dorothy in the Wizard of Oz. We hear from marketing…

SiteSpect Debuts Testing Tool for How a Site Works, Not Just Looks

December 9, 2014
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Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that…

Eric Hansen on A/B Testing

December 8, 2014
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Imagine for a second (or maybe you don’t have to imagine) that you’re the CMO of a new company and you’ve charged your team with the task of…

Testing Your Message: New A/B Testing Tools Help You Identify Which Marketing Strategies Work Best

December 8, 2014
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John Wanamaker, who founded one of the first department store empires in the United States, famously complained that half his advertising was wasted; he just didn’t know which…

Web Optimization Firm SiteSpect Dials Up Major Enhancements in Mobile Targeting Capabilities

December 8, 2014
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Leading Site Operators Seeing Significant Improvements to Mobile Conversions and User Engagement SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced new…

Trending Toward A/B Testing Everything

May 14, 2014
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The best success stories often come directly from the customer. We have some clients who work with us to conduct A/B test campaigns while others are self-sufficient and…