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You think you have a great website, but do you? If you are not optimizing your site via A/B testing and multivariate testing and behavioral targeting, you are…
The frontier between A/B testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more…
We can’t believe it’s the end of July already. The World Cup is over, summer is in full swing, and the air conditioner is working hard. This is…
If you’re not familiar with the “Han Shot First” controversy, Google it. The character-defining scene reveals core truths about Han that later edits undercut, recharacterizing him as less…
This blog is about something very near and dear to my heart… Aliens. More specifically, the alien-centric, decades-spanning masterwork, The X-Files. This show has got it all, and,…
In the world of CRO, most people are results focused. We’re looking for analytics that reflect conversions, engagement, and other key performance indicators. We measure success in end…