Search Results

How to Improve Your Patient Portal Experience with A/B Testing

May 14, 2024
Posted in ,

We’ve come a long way technologically from the handwritten appointment cards once commonly used in healthcare settings. While patients today can probably still get one, depending on the…

Secure A/B Testing Frameworks: What You Need to Know

April 25, 2024
Posted in , ,

Due to its popularity in the financial services sector, your organization likely already offers some form of online self-service. While it has become a go-to choice for customers,…

5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience

April 16, 2024
Posted in , ,

For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits,…

Top 5 A/B Testing & Experimentation Predictions for 2024

January 17, 2024
Posted in

It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with…

Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

December 20, 2023
Posted in ,

Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of…

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

October 17, 2023
Posted in

Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in…