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Trending Toward A/B Testing Everything

May 14, 2014
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The best success stories often come directly from the customer. We have some clients who work with us to conduct A/B test campaigns while others are self-sufficient and…

Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture

March 10, 2014
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A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with…