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It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?” 2023 was a great year for the A/B testing market overall, with…
Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of…
There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing…
In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s…