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5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

October 17, 2023
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Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in…

A/B Testing for Mobile Apps: How to Build Effective Experiments

September 21, 2023
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It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results…

5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]

September 13, 2023
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Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping…

Why A/B Testing is Important for Healthcare Organizations

August 23, 2023
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In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies…

A/B Testing Unveils Winning Strategy for the UK’s Leading Digital Health Service

August 17, 2023
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As a pioneering force in digital healthcare since 2013, the UK’s top digital health service has carved a distinct path, empowering over 2 million individuals to conveniently manage…

Optimizing the User Experience with A/B Testing: How a UK Windows and Doors Supplier Increased Quote Conversion Rate by 5%.

August 10, 2023
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Recently,  a leading supplier and installer of windows and doors in the UK recognized the immense potential that an optimized online presence can bring. The company came to…