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Optimization Planning 101

March 21, 2013
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When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage,…

Getting a Jumpstart on Optimization Planning

March 1, 2013
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This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how…

Building a Culture of Optimization: Planning (Part 1)

January 15, 2013
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Whether you have been A/B testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement. This is…