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The antiques market generally isn’t considered at the forefront of technological innovation. But Skinner Auctions, an auctioneer and appraiser of antiques and fine art, recognize the potential benefits…
An inclusive approach to optimization increases the likelihood of success. Kim King, our Chief Marketing Officer, recently posted about the “why”of building a culture of optimization. But what…
More than 5400 digital innovators from across the globe converged at the Shop.org Summit in Seattle this week. SiteSpect was pleased to participate again this year as an…
SiteSpect’s recent webinar on “12 Strategies for Improving Online Conversions” attracted hundreds of attendees from top brands, financial services firms, and conversion rate optimization agencies. The recorded…
Every once in a while it pays off to “A/B test outside the lines.” Don’t get stuck in an A/B testing rut and run the same old A/B…
Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business…