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As web marketers seek new ways to boost conversion rates and improve their visitors’ site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar…
ShopNBC.com’s recent experiment with multivariate testing shows that when it comes to elements on a web page, the right combination is worth more than just the sum of…
In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let’s now look at…
SiteSpect’s Hansen on tackling mobile marketing Read more: http://www.dmnews.com/spotlight-conversation-marketing-on-the-move/article/111792/
Download here: https://www.sitespect.com/sites/default/files/u7/behavioral-insider-072408.pdf
Download here: https://www.sitespect.com/sites/default/files/u7/mobile-marketer-080508.pdf