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Why is Multivariate Testing Important for the Mobile Web?

December 8, 2014

“For organizations to succeed and make optimal use of marketing dollars, it’s critical to break down the marketing and sales barriers,” says Angie Hirata, worldwide director of marketing…

The Right Tools (PDF)

December 8, 2014
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Download here: https://www.sitespect.com/sites/default/files/u7/marketing-news-041508.pdf

Multivariate Testing, Part 1: An Introduction

December 8, 2014
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As web marketers seek new ways to boost conversion rates and improve their visitors’ site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar…

Multivariate Testing Produces Winning Product Pages for ShopNBC.com

December 8, 2014
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ShopNBC.com’s recent experiment with multivariate testing shows that when it comes to elements on a web page, the right combination is worth more than just the sum of…

What to Measure in Multivariate Testing: Defining Your Success Goals (Part 2)

December 8, 2014
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In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let’s now look at…

Spotlight Conversation: Marketing on the Move

December 8, 2014
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SiteSpect’s Hansen on tackling mobile marketing Read more: http://www.dmnews.com/spotlight-conversation-marketing-on-the-move/article/111792/