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Getting a Jumpstart on Optimization Planning

March 1, 2013
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This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how…

Got Too Much Content? Consider A/B Testing Content Carousels!

February 1, 2013
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Why feature one product when you can feature five? Why highlight one promotion when you can highlight three?  If you’ve ever found yourself asking these questions then you…

Building a Culture of Optimization: Planning (Part 1)

January 15, 2013
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Whether you have been A/B testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement. This is…