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Why Math Matters

July 1, 2014
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Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business…

Use A/B Testing to Increase Mobile Response Rates

June 16, 2014
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If you think optimization is just for websites, think again. Companies around the world are combining multivariate testing with mobile to gain a competitive advantage and better engage…

How to Ramp Up from a Few A/B Tests to Hundreds of Tests in 9 Months

June 3, 2014
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If you want to run more A/B tests, it is critical to understand how to scale your optimization organization. We chatted with Bobby Patterson, Founder and CEO of…

Optimization Success Stories

May 28, 2014
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If you’ve ever wondered how some of the world’s largest online businesses are succeeding with A/B testing and optimization, you’ll want to read these case studies. Case Study:…

Trending Toward A/B Testing Everything

May 14, 2014
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The best success stories often come directly from the customer. We have some clients who work with us to conduct A/B test campaigns while others are self-sufficient and…

Optimizing Mobile Performance in Responsive Design

May 1, 2014
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Responsive design, the concept of building a web page that stretches/shrinks into differently sized screens, can have a big impact on page performance, especially on mobile devices. A…