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Case Study: Multivariate Testing for CTA Buttons

February 7, 2019
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THE ORGANIZATION A travel booking agency for young professionals. THE PROJECT Website data showed the customers were getting stuck on mobile devices at the tour info page and…

Meet A QA Engineer: Interview With Geoff Harm

January 30, 2019
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Every wonder how to test software before you send it out to users? Geoff Harm is the one to ask. I interviewed him this month to learn about…

Vegas.com Wins Big by Optimizing Conversion Rates Through Automated Multivariate Testing

October 12, 2018
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Challenge Optimize Vegas.com’s heavily traveled website, with the ability to seamlessly test multiple variations of the site’s ever-changing content in real-time, without the need for conventional, manual testing…

Learning from Customers at CAB Munich

July 3, 2018
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“Big thank you to the whole SiteSpect crew, you guys rock!” This was the best compliment to end our European Customer Advisory Board. Happy and involved customers are…

The Best, Best Friends: Game of Thrones and Forging Partnerships

April 6, 2018
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Most of us don’t think of Game of Thrones as a show about friendship. War, power, dragons, yes. Friendship? Not so much. Still, taking a cue from this…

Online Booking Site Achieves Significant Conversion Lifts with Multivariate Testing on Site Re-launch

December 12, 2017
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Challenge After a major overhaul and re-launch of its website in late 2010, AirportParkingReservations.com noticed that some pages that previously had high conversion rates were experiencing decreased conversions…