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I’m heading to London for SiteSpect’s Regional Optimization Exchange on March 18th. When I started making my travel plans, I was surprised by high airfares. To help find…
SiteSpect, the leading provider of testing and optimization solutions, announced today that it will sponsor Travel and Technology Europe, to be held at the Olympia Conference Centre in…
It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?” 2023 was a great year for the A/B testing market overall, with…
SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who…
Experimentation Program Maturity Audit The experimentation program audit is a classic program management tool, meant to ask great questions to help find gaps in the efficiency or effectiveness…
Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their…