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There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find…
Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland…
Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best…
A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas…
When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage,…
Successful optimization programs gather momentum over time. While we tend to focus on the trajectory of individual campaigns, I recommend tracking the trajectory of your overall program just…