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A Day of Big Data in the Big Apple

December 10, 2013
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Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn…

Blog Post: 12 Strategies for Improving Conversions

November 8, 2013
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If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect’s latest e-book, called “12 Strategies for Improving Conversions.” This…

Ideas for Improving Conversions…and Sales

October 8, 2013
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There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find…

Leverage Geo-Targeting for Increased Engagement and Conversions

July 23, 2013
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Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best…

How to Optimize a Web Site for Mobile Devices

June 18, 2013
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Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there…

How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs

June 4, 2013
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Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not…