Posts by Kevin Plankey

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SiteSpect Synopsis: Retail Personalization in 2021 and Beyond

By Kevin Plankey · February 17, 2021

For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that…


SiteSpect Synopsis: Trends to Watch in 2021

By Kevin Plankey · January 14, 2021

Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is…

The 2020 Forrester Wave for Experience Optimization Platforms: How We Compare

By Kevin Plankey · December 22, 2020

We are thrilled to share that The Forrester Wave™: Experience Optimization Platforms Q4 2020 report named SiteSpect in its evaluation. SiteSpect is an industry leader in digital optimization, offering A/B…

Why is Tagless Better for Optimization Tools?

By Kevin Plankey · October 30, 2020

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….

How to Optimize Your Site for Data Transparency

By Kevin Plankey · February 27, 2020

Browse Sitespect’s blog or social media posts, and you’ll see a lot of discussion around data security, privacy, and management. In between 2018’s enactment of GDPR and last week’s announcement…

3 Marketing Trends to Watch in 2020

By Kevin Plankey · January 13, 2020

Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on what we…