Posts by Kevin Plankey

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor…

A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc.,…

In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The…

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as…

Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience….

Every marketer responsible for website conversions would love to have more of something. That something could be more leads or maybe it’s more purchases. But regardless of what that something…