Posts by Kevin Plankey

Kevin Plankey

Kevin Plankey

Kevin Plankey is the Director of Demand Generation for SiteSpect and is responsible for marketing operations to include strategy and implementation of all demand generation efforts: social, email, website, organic/paid media, and event planning & promotion.

Laptop with search bar "Google Optimize 360 Replacement"

Two Critical Reasons to Select SiteSpect to Replace Google Optimize 360

By Kevin Plankey · February 15, 2023

There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions…

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A/B Testing Top 6: The Best Tests for 2023

By Kevin Plankey · December 8, 2022

A/B testing detects what best resonates with your website visitors to help improve engagement and conversions. You can A/B test a whole new page design to see which one engages…

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SiteSpect has Optimized 2022 Black Friday and Cyber Monday!

By Kevin Plankey · November 29, 2022

Another exciting Black Friday and Cyber Monday are in the books! We are so pleased to report that in 2022, SiteSpect customers have enjoyed another fantastic Black Friday and Cyber…

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Go From Now to ‘Wow!’

By Kevin Plankey · November 4, 2022

All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the level of…

Marketing Success

Experimentation for Marketing Success

By Kevin Plankey · October 21, 2022

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your…

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Mistakes to Avoid When A/B Testing

By Kevin Plankey · October 14, 2022

In this article, we’re going to talk about A/B tests and why they fail. But first, it’s important to note that gaining insight from even failed A/B tests is a…