Posts by Kevin Plankey

How SiteSpect Benefits Marketers

By Kevin Plankey · June 25, 2021

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but…

How Schiphol Airport Increased Conversions

By Kevin Plankey · May 6, 2021

Digital optimization can help you improve the customer experience no matter what line of business you’re in. Schiphol Airport, the largest international airport in the Netherlands, considers their digital presence…

A Thank You to Our Customers

By Kevin Plankey · April 21, 2021

We are thrilled to announce that SiteSpect has received 4.9 out of 5 stars on Gartner Peer Insights. This score is based on outstanding customer reviews we’ve received for our…

Detailed Decision Criteria for Choosing an Optimization Platform

By Kevin Plankey · April 9, 2021

Choosing an optimization solution can be a laborious and involved process. Many platforms make a lot of promises and use a lot of jargon, and it can be difficult to…

SiteSpect ranked high among A/B testing tools on G2

By Kevin Plankey · March 29, 2021

We are pleased to share that SiteSpect was recently ranked by G2.com, Inc., based on user-reviews across a wide range of A/B testing tools. SiteSpect scored 8.23/10, coming in above…

An Update on Google’s Cookie Policy 2021

By Kevin Plankey · March 19, 2021

Google recently announced its intention to stop advertisement sales based on cross-site tracking by 2022. This marks a sea change for Internet advertising, yet a continuation of the trend of…