Posts by Kevin Plankey
The Marketer’s Conversion Rate Optimization Checklist
By Kevin Plankey · January 20, 2022
Every marketer responsible for website conversions would love to have more of something. That something could be more leads or maybe it’s more purchases. But regardless of what that something…
SiteSpect Named Market Leader in A/B Testing Software Customer Success Report
By Kevin Plankey · July 29, 2021
We are pleased to share that SiteSpect has been named a Market Leader in the A/B Testing Software category for the Summer 2021 Customer Success Report published by FeaturedCustomers. FeaturedCustomers,…
The Future of Marketing: What to Expect in a Cookie-less World
By Kevin Plankey · July 15, 2021
With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming…
How SiteSpect Benefits Marketers
By Kevin Plankey · June 25, 2021
As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but…
How Schiphol Airport Increased Conversions
By Kevin Plankey · May 6, 2021
Digital optimization can help you improve the customer experience no matter what line of business you’re in. Schiphol Airport, the largest international airport in the Netherlands, considers their digital presence…
A Thank You to Our Customers
By Kevin Plankey · April 21, 2021
We are thrilled to announce that SiteSpect has received 4.9 out of 5 stars on Gartner Peer Insights. This score is based on outstanding customer reviews we’ve received for our…