Posts by Kevin Plankey

Kevin Plankey

Kevin Plankey

Kevin Plankey is the Director of Demand Generation for SiteSpect and is responsible for marketing operations to include strategy and implementation of all demand generation efforts: social, email, website, organic/paid media, and event planning & promotion.

SiteSpect ranked high among A/B testing tools on G2

By Kevin Plankey · March 29, 2021

We are pleased to share that SiteSpect was recently ranked by G2.com, Inc., based on user-reviews across a wide range of A/B testing tools. SiteSpect scored 8.23/10, coming in above…

An Update on Google’s Cookie Policy 2021

By Kevin Plankey · March 19, 2021

Google recently announced its intention to stop advertisement sales based on cross-site tracking by 2022. This marks a sea change for Internet advertising, yet a continuation of the trend of…

Woman shopping online

SiteSpect Synopsis: Retail Personalization in 2021 and Beyond

By Kevin Plankey · February 17, 2021

For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that…

2021

SiteSpect Synopsis: Trends to Watch in 2021

By Kevin Plankey · January 14, 2021

Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is…

The 2020 Forrester Wave for Experience Optimization Platforms: How We Compare

By Kevin Plankey · December 22, 2020

We are thrilled to share that The Forrester Wave™: Experience Optimization Platforms Q4 2020 report named SiteSpect in its evaluation. SiteSpect is an industry leader in digital optimization, offering A/B…

Why is Tagless Better for Optimization Tools?

By Kevin Plankey · October 30, 2020

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….