Posts by Kevin Plankey

Kevin Plankey

Kevin Plankey

Kevin Plankey is the Director of Demand Generation for SiteSpect and is responsible for marketing operations to include strategy and implementation of all demand generation efforts: social, email, website, organic/paid media, and event planning & promotion.

Why is Tagless Better for Optimization Tools?

By Kevin Plankey · October 30, 2020

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….

How to Optimize Your Site for Data Transparency

By Kevin Plankey · February 27, 2020

Browse Sitespect’s blog or social media posts, and you’ll see a lot of discussion around data security, privacy, and management. In between 2018’s enactment of GDPR and last week’s announcement…

3 Marketing Trends to Watch in 2020

By Kevin Plankey · January 13, 2020

Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on what we…