Posts by Kevin Plankey

Kevin Plankey

Kevin Plankey

Kevin Plankey is the Director of Demand Generation for SiteSpect and is responsible for marketing operations to include strategy and implementation of all demand generation efforts: social, email, website, organic/paid media, and event planning & promotion.

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Building A Culture Of Optimization: What’s In It For You?

By Kevin Plankey · September 30, 2022

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on…

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SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines

By Kevin Plankey · August 1, 2022

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor…

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8 Simple A/B Testing Strategies You Should Focus on Today

By Kevin Plankey · June 23, 2022

A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc.,…

Laptop" 2022 Growth Revenue Chart

Drive Growth with Customer Experience Optimization

By Kevin Plankey · April 18, 2022

In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The…

G2 Winter Report 2022

SiteSpect Named in G2 Winter 2022 Report

By Kevin Plankey · February 10, 2022

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by as…

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3 Personalization Best Practices, Where to Start

By Kevin Plankey · January 28, 2022

Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience….