Posts by Kevin Plankey
Building A Culture Of Optimization: What’s In It For You?
By Kevin Plankey · September 30, 2022
Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on…
SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines
By Kevin Plankey · August 1, 2022
We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor…
8 Simple A/B Testing Strategies You Should Focus on Today
By Kevin Plankey · June 23, 2022
A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc.,…
Drive Growth with Customer Experience Optimization
By Kevin Plankey · April 18, 2022
In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The…
SiteSpect Named in G2 Winter 2022 Report
By Kevin Plankey · February 10, 2022
We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as…
3 Personalization Best Practices, Where to Start
By Kevin Plankey · January 28, 2022
Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience….