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Today SiteSpect announced that the company has been named in The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report. SiteSpect’s VP of Product, Justin Bougher, says that companies…
There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they…
According to research by Bain & Company, as quoted in Forbes, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Further, existing customers are easier…
Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget…
When you have to rely on a piecemeal tech stack to manage all of your digital optimization needs, you compromise. Most marketers and developers think these compromises are…