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Personalization has become the name of the game for customer experience optimization. Customers not only want, but expect brands to provide them relevant information, know what they want,…
If you’re overseeing an A/B testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most…
Challenge Optimize Vegas.com’s heavily traveled website, with the ability to seamlessly test multiple variations of the site’s ever-changing content in real-time, without the need for conventional, manual testing…