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Measuring a Website A/B Testing and Optimization Program (Part 3)

January 29, 2013
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In this post, we’ll look how to measure and communicate the results of your website optimization program. A/B testing platforms and analytics applications are naturally related: One is…

Building a Website A/B Testing and Optimization Program: Implementation (Part 2)

January 23, 2013
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A common disappointment among companies deploying A/B testing and optimization technology stems from A/B tests that fail to produce the type of gains expected. Seemingly without rhyme or…