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Media Industry

January 18, 2024

Remote A/B testingand personalization formedia & entertainment apps. Increase subscriptions and engagement with fast, frictionless user experiences. See how easy it is to change your app. Looks too…

Top 5 A/B Testing & Experimentation Predictions for 2024

January 17, 2024
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It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with…

Acing E-Commerce A/B Testing: 5 Winning Experiments

December 6, 2023
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A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to…

Client-Side vs. Server-Side A/B Testing: Is One Better than the Other?

November 7, 2023
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In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s…

Experimentation Program Management: Ideas You Can Execute Immediately

November 3, 2023
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Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.  Experimentation programs are broken down into…

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

October 17, 2023
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Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in…