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A/B testing is an undeniably important tool in the world of website optimization, as most A/B testing programs yield an average 49% increase in conversions. However, some A/B…
It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results…
Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping…
For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests. If…
A/B testing has revolutionized the way businesses optimize their digital experiences, but traditional divisions between marketers‘ client-side tools and developers‘ server-side solutions have hindered innovation. In this blog…
Oracle Maxymiser End-of-Life Oracle Maxymiser will no longer be available after May 31st, 2024. Experiments and personalization campaigns can continue to run until that date. Any experiments and…