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Why is Multivariate Testing Important for the Mobile Web?

December 8, 2014

“For organizations to succeed and make optimal use of marketing dollars, it’s critical to break down the marketing and sales barriers,” says Angie Hirata, worldwide director of marketing…

Four Tips For Building A Culture Of Optimization

November 17, 2014
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An inclusive approach to optimization increases the likelihood of success. Kim King, our Chief Marketing Officer, recently posted about the “why”of building a culture of optimization. But what…

SiteSpect Enables Programmatic Approach to A/B Testing with Major Expansion of its APIs

November 4, 2014
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If you’ve ever wished for a programmatic approach to experimentation, you’re in luck! Today SiteSpect announced a major expansion to our APIs, which extend the functionality of our…

How to Ramp Up from a Few A/B Tests to Hundreds of Tests in 9 Months

June 3, 2014
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If you want to run more A/B tests, it is critical to understand how to scale your optimization organization. We chatted with Bobby Patterson, Founder and CEO of…

Site Latency and Other Key Themes from Conversion Conference 2014

March 27, 2014
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More than 200 professionals converged on the recent Conversion Conference in San Francisco to hear from industry experts and update their skills in website conversion optimization. It’s one…

How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs

June 4, 2013
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Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not…