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For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits,…
The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights.
When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements…
This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you…
Last week we had the pleasure of hosting a European Customer Advisory Board in the Olympic Stadium in Berlin, Germany. SiteSpect customers from around Europe, like de Bijenkorf,…
Website optimization and personalization is all about delivering the right experience at the right time to the right user. To do this, your optimization tool needs to be…