Search Results

3 Marketing Trends to Watch in 2020

January 13, 2020
Posted in , ,

Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on…

Should You Test, Target, or Both?

August 13, 2018
Posted in

The frontier between A/B testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more…

Launch Multiple Campaigns at Once with Confidence: Three Ways to Preview for Better Optimization

July 30, 2018
Posted in ,

Once you have an A/B testing program running, you’ll likely have many campaigns going at the same time. This can be a huge boost to your KPIs, but…

New Book from Chief Marketing Officer of Leading Optimization Solutions Provider SiteSpect Describes Trends, Tools, and Techniques to Succeed in the Digital Economy

May 4, 2015
Posted in

With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim…

10 Best Practices Voor Succesvol Testen (Dutch)

December 9, 2014
Posted in

De populariteit van online experimenten is de laatste jaren flink toegenomen. Niet in de laatste plaats door de drempelverlaging die de komst van het gratis Google Website Optimizer…

Cover Story: How Engaging Is Your Website Design?

December 8, 2014
Posted in

During the past two decades, the Web has grown from an interesting academic oddity to one of the most powerful platforms for commerce in any era. Through it…