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The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and…
If your organization runs A/B tests, you probably use the results to make data-backed decisions around your business, product, or services. With the right experiments and reliable results,…
Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation…
Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%,…
Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere. As consumers continue to opt for digital experiences, the number of businesses migrating…
How many times have you looked at results from an A/B test, only to realize that something went wrong? Some of your metrics don’t have data, certain segments…