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Top 5 A/B Testing Trends for 2025

November 21, 2024
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The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and…

Why Group Sequential Design Means Faster A/B Testing

October 1, 2024
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If your organization runs A/B tests, you probably use the results to make data-backed decisions around your business, product, or services. With the right experiments and reliable results,…

Optimization Planning Guide for the New Year

December 15, 2022
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Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation…

SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions

September 26, 2022
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Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%,…

Strengthening Customer Relationships with Personalization

June 14, 2021
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Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere.  As consumers continue to opt for digital experiences, the number of businesses migrating…

How to monitor your A/B Testing and Personalization Program?

March 12, 2021
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How many times have you looked at results from an A/B test, only to realize that something went wrong? Some of your metrics don’t have data, certain segments…