Cover Story: How Engaging Is Your Website Design?

December 8, 2014

During the past two decades, the Web has grown from an interesting academic oddity to one of the most powerful platforms for commerce in any era. Through it all, marketers have been playing with the design of the basic website to come up with the ultimate digital sales tool.

Target Marketing checked in with three online marketing professionals who are tops in their field to find out what works—and what doesn’t—when it comes to wooing the ever-elusive, and increasingly multi-tasked, Web cruiser.

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