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Kim Ann King is CMO of SiteSpect Inc. (www.sitespect.com), a multivariate testing and op-timization company. Hands On: Search recently asked King about best practices in testing Web site…
Founded in 2000, A Place for Mom is the nation’s largest service for elder-care referrals. “We help families find all sorts of elderly-care solutions for their loved ones—nursing…
Many online marketers use web analytics tools to track and understand what’s happening on their websites. Key factors commonly tracked include number of visits, bounce rates, who clicks…
A common disappointment among companies deploying testing and optimization technology stems from tests that do not yield the radical improvements expected. Working with our customers, we’ve seen that…
Despite the economic downturn that has affected everyone from Madison Avenue to Main Street, the state of the e-commerce industry (despite a noticeable dip in transactions and sales)…
Testing websites and campaigns is key to improving performance. A/B testing—trying two versions of a website landing page and comparing how they perform with your target audience—is often…