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John Wanamaker, who founded one of the first department store empires in the United States, famously complained that half his advertising was wasted; he just didn’t know which…
Behavioral targeting isn’t a new concept. In fact, it’s “direct marketing 101,” according to Joe Stanhope, principal analyst at Cambridge, MA-based Forrester Research. Behavioral targeting—the practice of using…
If your mobile site is not ready for Cyber Monday, don’t worry—there are things you can do any time to get started on the road to optimization success.…
The definition of “landing page” is changing as the Web site homepage takes a back seat to external channels such as Facebook, and visitors today more often than…
The red Vegas.com logo sits atop the page, inside just a simple banner bearing the phrase that informs visitors to Mobile.Vegas.com that here they can “book shows, tours…
Web marketers have spent the last couple of years getting a grip on web analytics and A/B testing so they can measure user behavior, learn what works best…