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Mining Customer Feedback to Fuel Sales Strategies

December 8, 2014
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The continuous pressure to improve sales effectiveness has organizations unearthing new ways to mine value from customers—or, more specifically, from customer’s opinions, ideas, and preferences. Some companies, like…

Welcome to a Faster Web

December 8, 2014
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SPDY, a protocol Google revealed in late 2009, dramatically speeds up Web page loading by changing the way that browsers communicate with servers. Until now, Google has only…

Holiday Prep – The Time to Act Is Now

December 8, 2014
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With a third of U.S. consumers already actively shopping for holiday gifts, yesterday was a good day to be ready for the hectic season ahead. However, for those…

Landing Pages: Test Now or Forever Hold Your Peace

December 8, 2014
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Try as Washington might, the economy is bad and there’s no way around it. Budgets are being slashed and workforces are being cut. It is widely thought that…

Landing Pages: Mix ‘Em Up, See What Works Best

December 8, 2014
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The job of the modern Web site is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your…

6 Ways to Optimize Landing Page ROI

December 8, 2014
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The job of the retail website is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your website…