Test and Measure Search Campaigns, Landing Pages for Optimum Performance
December 8, 2014
Kim Ann King is CMO of SiteSpect Inc. (www.sitespect.com), a multivariate testing and op-timization company. Hands On: Search recently asked King about best practices in testing Web site content.
Read more: http://adage.com/article/btob/test-measure-search-campaigns-landing-pages-optimum-performance/281611/?btob=1