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You have heard the saying, “When you optimize for everyone, you optimize for no one,” right? It sounds obvious: target your optimization efforts for the right audience to…
1-800-Dentist has chosen SiteSpect, Inc, as its multivariate testing and behavioral targeting platform. Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states. The…
Ask questions and get quick answers on what consumers value more. That’s the beauty of tools that help marketers test multiple variables on Web site pages or in…
Companies are increasingly using analytics tools to track customers’ online behavior and uncover problems and opportunities. By Cynthia Clark, published 01/09/2012 in 1to1 Magazine As consumers and B2B…
It’s clear that post-PC computing is here. According to a comScore report released this month, there are more than 100 million smartphone users in the U.S. alone, making…
Imagine for a second (or maybe you don’t have to imagine) that you’re the CMO of a new company and you’ve charged your team with the task of…