Mobilizing for Cyber Monday

December 8, 2014

If your mobile site is not ready for Cyber Monday, don’t worry—there are things you can do any time to get started on the road to optimization success. Even with the different technical requirements of mobile devices, it is possible to easily and effectively increase mobile engagement through multivariate testing. In fact, mobile optimization using A/B and multivariate testing and targeting has been proven as one of the most effective and immediate methods to increase visitor engagement, mobile application adoption, and content consumption. Here are a couple of tips to get you started

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