Posts by Luke Hardwick

Luke Hardwick

Luke Hardwick

Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

Case Study: Product Results Page Redesign Improves Customer Experience

By Luke Hardwick · February 1, 2019

This hotel improved the customer experience on their product results pages, and saw a huge lift in engagement. The Organization A UK based luxury hotel chain. The Project Website data…

Case Study: Using A Simulated Payment Option To Determine Demand

By Luke Hardwick · January 29, 2019

We hear a lot about brands using SiteSpect for vendor testing, and that is a great use case for our unique architecture. But this case study gives a great example…

You Bought It, Now What?

By Luke Hardwick · December 5, 2018

You’ve made it through the purchasing process, got your team on board, and now are ready to jump into your killer optimization program, right? Too often I work with teams…

Case Study: Adding a CTA for Out of Stock Items

By Luke Hardwick · October 25, 2018

Using SiteSpect, this organization was able to add a CTA for out of stock items while integrating with their inventory software.     This UK based health food retailer has…

Case Study: eCommerce Updated PDP Information to Increase Sales

By Luke Hardwick · October 18, 2018

This brand redesigned their product detail pages to feature delivery information more prominently. They saw a huge upturn in conversions.   The Organization A UK based bathroom furnishings retailer with…

A/B Testing Next Day Delivery Messaging

By Luke Hardwick · October 11, 2018

What’s the best way to inform customers about next day delivery? This question drove the case study below, and the answer drove revenue in a big way. The Organization UK…